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ODE 005: Dr. Joe Ross Goes Deep Into How His Hobby Helped Build His Practice.

Dr Joe Ross: ICO Optometry Class of ’72

Our friend takes a seat behind the mic, meet Dr. Joe Ross as he dives into how he differentiated his practice by writing and taking a different approach to patient care at his practice Holistic Vision Care.

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Success Quote

  • “A journey of a 1,000 steps begins with one step” – Lao Tzu Click To Tweet:

Business Failure

  • “Stopped watching the books, [when an associate doc took over] – took eyes off the books”

Growing a Practice

  • His concept was value added services.. doing things different – started writing an eye column for a newspaper and created custom pamphlets to give away in the office, and a news letter.

Small Business Resource

  • Digital Retinal Imaging

Best Business Book

Best Business Advice

  • “People don’t care how much you know, until they know how much you care  – 98% of your success is in how you treat people.”


Interview Links

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