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ODE 17 – How To Use Psychology To Boost Your Optical Sales

Underwater scene of a businessman taking the bait

Yes Ladder Escalation is a well known psychological phenomenon that can help your optical staff triple sales, increase patient care and foster employee fulfillment.

Optical sales are not the only time this technique should be used.  Doctors must also sell patients on the importance of various treatment protocols.


Implement these techniques today and tell us your experience below or on our

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